![]() With the company ready to start production in a newly built plant, Nicholas Hayek, unsatisfied with the final design of the car, encouraged Daimler to buy his remaining shares in the enterprise. The two parties involved finally agreed to the more neutral acronym of "Swatch Mercedes Art", namely Smart. Everything did not run smoothly as Hayek absolutely wanted to keep the name of the car in relation with Swatch, while the management at Daimler-Benz refused categorically. A second deal was announced in 1994, this time with Daimler-Benz. Having to go back to step one, Nicholas Hayek continued his search for an associate. ![]() This partnership did not last long as Volkswagen's new CEO canceled the deal as soon as he got into office in favor of an in-house concept of the same kind. In 1991, an agreement was reached with Volkswagen to participate in the design, the production and the distribution of the car nicknamed "Swatchmobile". Hayek reached out to many car manufacturers. ![]() In order to benefit from an actual distribution network without having to build one from the ground up, Mr. Nicholas Hayek wanted a car to represent his Swatch customers and the result would be a small stylish city car. The key aspect of Swatch was the many personalization opportunities and manufacturing strategies. ![]() Everything started when Nicholas Hayek, CEO of Swiss watches Swatch, thought to apply the brand's design philosophy to car making. Smart cars have a somewhat complicated origin. ![]()
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